The Steady Ascent of Aurora Spine: Is a Surge Coming?
Intro
Aurora Spine recently reported its 2024 year-end results and subsequently its 2025 Q1 results. I want to jot down my impressions. Additionally, I will share some in-depth insights from a recent interview with CEO Trent Northcutt and conversations with the company's representatives. There will be a special focus on the sales arm of the company, which will be a strong determining factor in future success.
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Revenue Growth
Though I love profitability, the first number to look at is revenue. The revenue growth for Q1 was 13%. I would be much happier with 25% to 35% year-over-year (YoY) growth—a percentage target I had for many years before the 2019 pandemic. Aurora is well-positioned to be a disruptive force due to its strong product lineup.
The whole-year growth for 2024 was 21%, which is a better number. Much of that was built on the success of a newly launched SiLO-TFX. Without a new product launch, that year-over-year growth is harder to achieve. I don’t care that Q4 and Q1 are the weakest quarters - the YoY growth for those quarters wasn’t what I was hoping for.
So where is this train headed? What are we going to see for 2025 and 2026 for Aurora Spine, the company? I don’t have a crystal ball, but I’m going to give you my best effort prediction.
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